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Digital Marketing Portfolio

Re-brand of Aspera Solutions Ltd.& UK Expansion

On 16, Nov 2012 | In | By Phil Murphy

Re-brand of Aspera Solutions Ltd.& UK Expansion

Project Background

Aspera Solutions is an enterprise software V.A.R. based in Dublin, Ireland and I joined the company in 2008. We made the decision to expand into the UK market and a large part my role was lead generation in focus; however the brand was outdated and needed a refresh in order to position us as formidable competitor in the UK market. We wanted to, despite being a relatively small company chase after some big fish and we did, we caughtsome very big fish!
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Property Plus Magazine

On 16, Nov 2012 | In | By Phil Murphy

Property Plus Magazine

Project Background

My MD at the time said on my first week in this role said to me “I really think we need to launch a magazine to support our brand initiatives”. I thought how hard could it be? So, I began laying out the magazine structure, sections, then mapping content topics to these sections and presented it back to the management team. They then said, go do it!
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