Digital Marketing Portfolio
Aspera Solutions is an enterprise software V.A.R. based in Dublin, Ireland and I joined the company in 2008. We made the decision to expand into the UK market and a large part my role was lead generation in focus; however the brand was outdated and needed a refresh in order to position us as formidable competitor in the UK market. We wanted to, despite being a relatively small company chase after some big fish and we did, we caughtsome very big fish!
My MD at the time said on my first week in this role said to me “I really think we need to launch a magazine to support our brand initiatives”. I thought how hard could it be? So, I began laying out the magazine structure, sections, then mapping content topics to these sections and presented it back to the management team. They then said, go do it!