Digital Marketing Portfolio
By Phil Murphy
On 16, Nov 2012 | In Digital Marketing | By Phil Murphy
Our client Electric Ireland had taken an 8 X 5 exhibition stand at the now world renowned Dublin Web Summit and we thought, ‘What can we do that could engage the 1,500 high profile and influential attendees in their language: Technology. What also do people want to do at tech/start-up conferences, ‘network’ so we came up with a world first the ‘Tweet Café’.
You simply tweeted #tweetcafe and the door number and your order was queued and a when it was your turn the door popped open. This video explains the ‘Tweet Café’ really well.
I took the concept our creative, Adam Crane had worked up, presented and sold in the idea to the client. Once, approved I managed the technical software development, implementation and testing for the software that captured, queued the tweets and presented them graphically on a screen. The structural design, which was built by a set designer, Joe Fallover and other details such as staff t-shirts, branded cups, a team of barista, power etc.
What I learned from the experience:
The tweet café was a very big step for a client to take so I learned a lot about how to present a concept and sell in the idea by helping the client understand the concept, presenting a detailed plan as to how it was possible and by managing their expectations throughout the process.
This was also very interesting because it combined not just a technical software development element but combined cool stuff like robotics, structure manufacture, find a world class barista team and stand design.