Digital Marketing Portfolio
By Phil Murphy
On 16, Nov 2012 | In Digital Marketing | By Phil Murphy
Electric Ireland Mobile Apps
Electric Ireland has two excellent iPhone and Android mobile apps: An ‘Appliance Calculator’ which enables people to calculate energy savings around the home and a ‘Meter Reading’ App, which enables customers to submit current meter readings and remove the need for estimated bills.
This was my first foray into mobile App management and I really enjoyed it. For both of these Apps I managed the design, technical updates, reporting and development.
What I learned from the experience
I learnt a lot about designing for mobile, mobile technical project management, App reporting through tools like Flurry and App Store publishing and App store optimisation.