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Blog Archives | Phil Murphy

13

Jun
2016

No Comments

In Blog
Strategy

By Phil Murphy

B2B2C The ambidextrous opportunity in Ecommerce

On 13, Jun 2016 | No Comments | In Blog, Strategy | By Phil Murphy

Ambidextrous is defined as the ability to use the left and right hands equally. Read more…

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20

Mar
2016

No Comments

In Advertising
Blog

By Phil Murphy

Demystifying Programmatic Digital Advertising

On 20, Mar 2016 | No Comments | In Advertising, Blog | By Phil Murphy

Programmatic advertising first arrived on the digital marketing scene in early 2014,
Read more…

05

Dec
2015

No Comments

In Blog

By Phil Murphy

What Do Ad Blockers Mean for the Future of the Web?

On 05, Dec 2015 | No Comments | In Blog | By Phil Murphy

Ads are the commercial driving force behind much of the Internet and the content we enjoy. Read more…

06

Oct
2015

No Comments

In Advertising
Blog
Career

By Phil Murphy

Marketer? Why You Should Learn to Code

On 06, Oct 2015 | No Comments | In Advertising, Blog, Career | By Phil Murphy

Uggh.. I don’t do that technical stuff he says… I am a Murketer! Well sonny this just happened, the beautiful  Read more…

18

Jun
2015

No Comments

In Advertising
Blog
Social Media

By Phil Murphy

Instagrams API & Advertising Update

On 18, Jun 2015 | No Comments | In Advertising, Blog, Social Media | By Phil Murphy

I personally love Instagram, and would be happy if it were ad free forever, but my inner marketer screams Read more…

01

Dec
2014

No Comments

In Blog
Career

By Phil Murphy

Mindful use of Digital Technology

On 01, Dec 2014 | No Comments | In Blog, Career | By Phil Murphy

The developments in technology and digital media have impacted hugely on our lives. Read more…

05

Oct
2014

No Comments

In Advertising
Blog
Social Media

By Phil Murphy

Ello Social Network & The Anti Marketing Concept

On 05, Oct 2014 | No Comments | In Advertising, Blog, Social Media | By Phil Murphy

Ello, every hear of it? Ello, is a relative newbie to the social media scene, Read more…

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20

Aug
2014

No Comments

In Blog
SEO

By Phil Murphy

Google now using HTTPS as a ranking factor

On 20, Aug 2014 | No Comments | In Blog, SEO | By Phil Murphy

Google is constantly creating new updates for their search algorithm and protocols, Read more…

24

Jul
2014

No Comments

In Blog
SEO

By Phil Murphy

Google’s Panda 4.0 and why we need to rethink press releases

On 24, Jul 2014 | No Comments | In Blog, SEO | By Phil Murphy

Panda 4.0 has been an active Google algorithm since its initial rollout on May 10th of 2014, Read more…

28

Apr
2014

No Comments

In Blog

By Phil Murphy

Organisational Digital Incompatibility – Restructuring To Compete In A Digital Native World

On 28, Apr 2014 | No Comments | In Blog | By Phil Murphy

How do traditional businesses compete with native web-based business? By forming a steering group? Read more…